Natures Way Foods (NWF) has announced that it will be one of the main sponsors of the UK Youth charity professional cycling team for 2012. The Natures Way Foods sponsorship will run throughout the year and will cover a full season of racing events in the UK and Europe.
Robert Langmead, Chairman of Natures Way Foods, explains “We are very excited about supporting the UK Youth cycling team. As a keen cyclist myself, I know how important it is to exercise regularly and the huge benefits cycling can bring both physically and mentally.UK Youth is a highly positive charity that helps young people throughout the country to get a step-up in life, through a range of new experiences including cycling.
“We believe this sponsorship perfectly matches our company ethos of producing healthy fresh foods and our energetic and positive business culture and corporate-giving goals. We hope the UK Youth cycling team do really well over the coming months and look forward to promoting the benefits of cycling in an Olympic year.”
Natures Way Foods is not the only British company to be backing the team. The bikes are being custom-made for each rider by WyndyMilla. The bikes are designed in custom white with Union Jack decals to represent the Olympic year and display the green and yellow Natures Way Foods logo. The company logo is also featured on the arms of the team’s jerseys.
Henry Furniss from WyndyMilla comments, “We are delighted that Natures Way Foods is backing WyndyMilla to produce cutting edge bikes and kit for Team UK Youth. It’s great to see a leading British company like Natures Way Foods driving innovation in a new British custom bike brand and supporting a century old British charity. This is a seriously potent mix and we’re all very excited”.
